With the increasing of global awareness of natural and healthy sugar substitute consumption, natural high-intensity sweeteners like Monk Fruit Extract and Stevia Extract are challenging the market position of traditional sweeteners. Data from Rabobank, from 2009 to 2017, sales of natural sweeteners are growing at a rate of about 12% per year, while sales of traditional sweeteners such as sucrose, saccharin, cyclamate, aspartame, and AK are almost stagnated and only growing about 0.6% over the years.
As of December 31st, 2019, the total export value of Monk Fruit Extract (including Mogroside V powder and Monk Fruit juice concentrate, etc., same as following) from China is approximately US$60.05 million, compared with approximately US$55.84 million in 2018, the annual growth rate was about 7.5%.
The United States still the largest market for the global consumption of Monk Fruit Extract in 2019. Which amount of approximately US$39.72 million, shared more than 66% of the global market.
The total consumption products containing Monk Fruit Extract in 2019 was 2,420, which was 1027 in 2018, the annual growth rate was 135.6%. In product application type, Monk Fruit Extract was most used in liquid beverages such as fruit juice, functional sports drinks, soda, etc., shared more than 30% of the total consumption products; Next dairy products such as ice cream and flavored milk shared about 20%, and then tabletop sweetener shared about 10%.
The average annual growth rate of Monk Fruit Extract products from 2014 to 2019 was about 21%, compared with 13% average annual growth rate of Stevia Leaf Extract products launched in the same period, which showed consumers preferred products containing Monk Fruit Extract.
In 2019, all Yinlu foods from Nestle, innovative yogurt brands lepur, cutting-edge juice brand FSjuice, and substitute meals brand Super Zero had launched products containing Monk Fruit Extract.
Lepure launched a table top sweetener blended with Monk Fruit Extract, Stevia Leaf Extract and Erythritol to create a 2 times sweet as sugar but in low GI and zero calories, diabetics can also eat safely, it can be sweetened yogurt, coffee, cooking and bakery.
In May 2019, Yinlu foods creating a summer refreshing drink by combined wisdom of traditional Chinese health with natural plant formulation, Monk Fruit is one of the most popular. Monk Fruit is valuably used as both as food and medicine in China for hundreds of years, people love it’s good for throat and lung. Yinlu foods’ Monk Fruit beverage is rich in Monk Fruit Extract essence and sweetness, it is not only let people enjoy a refreshing natural sweetness, but also advocate a natural and healthy lifestyle.
FSjuice launched Sichuan Pepper lemon and Litchi champagne flavor sweet soda in 2019, all sweetened by zero calories Natural Monk Fruit Extract, promotion slogan of ‘highlight No Sugar, Cool No burden’, the cool Litchi champagne and numb Sichuan Pepper lemon flavor introduced by sweetness from Monk Fruit Extract bring a whole new taste of natural and health experience.
In 2019, Lightning Plan (Beijing) Biotech Co., Ltd. upgraded its brand ‘Miss Zero’ to ‘Super Zero’, the ‘Super Zero’ chocolate which added natural Monk Fruit Extract lead 3 days burning calories meal created a cut off sugar storm. After secured the seed investment of Dexun in 2017 and nearly 10 million angel investments in 2018, received millions of dollars of Pre-A round financing with Huatron Capital Leading Investment, Pleasure Capital and Yuanyu Capital in 2019.
Globally, AVA (agriculture, food and veterinary board) Singapore Food Regulations 2019 Opinion Draft shows that Monk Fruit Extract (20% to 90% Mogroside V) will be allowed to be used as a food additive in Singapore; Food Standards Agency of New Zealand and Australia safety assessment showed that Monk Fruit Extract is safe for humans as a food additive, from 1 January 2019, Monk Fruit Extract is allowed to be sold as a food additive in Australia and New Zealand. These will provide a broader stage for Monk Fruit Extracts in the global market of natural botanical application and natural sugar substitute.
As the key player of Monk Fruit Extract Guilin origin, Guilin Sanleng Biotech Co., Ltd. consistent the spirit of innovation to moving forward, relying on more than 20 years of technology accumulation in Monk Fruit, we committing to create a higher quality Monk Fruit natural zero calories sweet and promote Monk Fruit all around the world, so that more health enthusiasts can truly enjoy the nature and fresh sweet of Monk Fruit!
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